Generating sales leads

Regaining lapsed customers

Researching brand awareness

Test marketing campaign/offer

Building brand awareness

Customer promotions

Developing new markets

Finding distributors/agents

Find new suppliers

Promote company message

Amend company perceptions

Recruit new staff

Update client database

Relationship marketing

Building relationships with current clients

Reinforce market position

Introduce new techniques

Network with industry professionals

Gather competitive intelligence

Develop strategic relationships

Find new business opportunities

Entertain special customers

Build sales force morale

Research customer/prospect attitudes

Demonstrate non-portable equipment

Shorten the buying cycle

Integrated marketing campaign